Australian Ethical wanted to communicate to their customers and stakeholders how they invest. As they have said in their blurb on Youtube “Our ethical investment process is what makes us different. So, have you ever wondered how we choose the right companies to invest in?” – AE came to us to articulate simply and clearly with a clean and professional aesthitic the process their ethical investment selection goes through. Working with animators, voice over artist and editors, we created this animation to show the investment funnel of their process. Australian Ethical can now quickly and simply convey their method of investment to their stakeholder community.